We were honoured at Kenya’s inaugural Sustainable Packaging, Innovation
and Circular Economy Awards by the Kenya Extended Producer Responsibility
Organisation — taking home the Circularity Champion title.
Kenya is one of a small group of African countries with a working Extended
Producer Responsibility framework for packaging. KEPRO’s role is to make
producers accountable for the lifecycle of what they ship. We sit on the
materials side of that mandate — the alternative being put forward.
Why this one matters
KEPRO is a peer review. It’s industry — converters, brand owners, retailers —
deciding among themselves which packaging innovations are credible enough to
meet their own producer-responsibility targets. To be picked first time around
is a strong signal that hyacinth-based materials are no longer a science-fair
idea: they’re a procurement option.
We left Nairobi with three serious procurement conversations open — and the
knowledge that Kenyan industry is ready to buy.
— The HyaPak team
