HyaPak is on BILLBOARDS!

Hyapak Joseph Nguthiru on billboards

NAIROBI | By Joseph Nguthiru

So, this colleague comes to work excitedly some morning and gets me at my desk (I arrive at work really early)
“Joe, you didn’t tell me that you have a billboard on Thika Rd!”
“Oooh. Sorry. We’re running these ads on the new Nice & Lovely body lotions. I’m sure you found it attractive…,” I brag of our latest OOH campaign.
“No, not that. I saw YOU smiling on a billboard…”
“Wait, whaaatttt????”

Since then, for the last several weeks, on an almost daily basis, I’ve had at least 1 or 2 people sending me a picture of where they’ve seen me on a billboard somewhere in Kenya (even in counties I’ve never been to).

I’m incredibly humbled and grateful for the relentless team and amazing community at HyaPak doing the heavy lifting behind the scenes. I’m honoured, and blessed to have you all!!!

However, what especially makes us proud and super excited about these billboards is that they are a reflection of the direction we’re taking on achieving a sustainable future, especially as the youth.

I’m thrilled that we’re having this renewed energy to step up as a generation, to bridge the gap between what we are inheriting, and our vision for the planet, in regards to pollution and climate change. And HyaPak is doing something about it…something noticeable!

These billboards are just part of the bigger picture. We have so much to offer. We have a future to shape up, and ambitious SDG targets to meet in such a short time.

The best is yet to come! God bless.